Business & Technology Writer

Business & technology writer. Editor. Content strategist. I cover startups, branding, marketing, social media marketing, productivity, coworking, & travel. Also: Children's book author.

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The Content Strategist

10 Key Things Marketers Need to know About Snapchat's Discover

“This is not social media.” So says Snapchat’s end of January blog post announcing the launch of the app’s newest feature, Discover. They’re right—the news platform is a far cry from the social media beginnings of the increasingly valuable app.

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The Content Strategist

How Small Businesses Can Hack their Marketing to Turn Customers Into Influencers

As we learned in a recent post, brands are buying audiences instead of advertising—and it’s paying off. Here’s how it works: Brands partner with industry influencers who already have engaged audiences.

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The Content Strategist

How to Use Influencers to Build Your Brand's Owned Audience

Forget advertising. Today, brands want audiences. And one of the biggest keys to connecting with those audiences is leveraging influencers.

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The Content Strategist

Social Media 101: 10 Tips for Small Businesses Just Getting Started

Whether you’re an early-stage startup or a small- to medium-sized business that’s new to the social media game, there’s one thing you should know: It’s okay to start small.

The Content Strategist

Stories by Aubre Andrus : Contently

Technology & Business Writer...

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The Content Strategist

Social Media 101: 10 Tips for Small Businesses Just Getting Started — The Content Strategist

Where do I begin? Which networks should I be on? What do I share? How many times should I post? Is this worth my time? Read on, social media noob, and I will answer all of your concerns. (Lesson one: “Noob” is social slang for “newbie.”)...

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The Content Strategist

10 Key Things Marketers Need to Know About Snapchat's Discover — The Content Strategist

If you've dismissed Snapchat as just another social media app for millennials, Discover means that it's time to start paying attention....

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The Content Strategist

How to Use Influencers to Build Your Brand's Owned Audience — The Content Strategist

Forget advertising. Today, brands want audiences. And one of the biggest keys to connecting with those audiences is leveraging influencers....

Shutterstock 228732844 article
The Content Strategist

How Small Businesses Can Hack Their Marketing by Turning Customers Into Influencers — The Content Strategist

Thanks to the Internet, your brand's reach is endless. But there is a very specific group you should be targeting. Instead of partnering with big names, form personal relationships with your biggest influencers: customers....