Business & technology writer. Editor. Content strategist. I cover startups, branding, marketing, social media marketing, productivity, coworking, & travel. Also: Children's book author.
Opening the 1,000th restaurant location is a milestone fewer than 40 limited-service restaurant brands have achieved, and Firehouse Subs CEO Don Fox is well aware that with the new Rowland Heights, California, location—Firehouse's 1,000th—his company has joined an elite club.
But Fox also isn't surprised; expansion has always been the only way forward.
A travel guide to Chicago's Lincoln Park neighborhood for MasterCard's Priceless Cities branded content program.
I was contracted to write this e-book opt-in piece for Contently. It attracts freelance writers who in turn can join their platform.
It didn't take long for Diana Rothschild to realize working from home with a newborn baby wasn't going to work.
"She cried when I was on an important call and the client asked, 'Do you have to go?' and I didn't have to," she says. Her mom was watching her daughter in the other room.
In order to be most productive, remote workers know that an "official” workspace is a worthy investment. The coworking space boom has made that choice a lot easier to make. But as a freelancer myself, I can’t commit to the idea of showing up to the same office every day. Isn’t avoiding monotony one of the reasons why I went into freelance in the first place?
Well, there’s good news for those who are looking for a dedicated workspace but who don’t want to stick with the same office day in and day out. A handful of "ClassPass for coworking apps" have arrived, providing remote workers with access to a plethora of shared workspaces at a monthly rate. Some are even more affordable than signing directly with a space. Commitment-phobes unite!
A Walking Tour for MasterCard's Priceless Cities branded content program.
The No. 1 complaint from businesses new to social media is: “I just don’t have time.” What these people don’t realize is that social media doesn’t always require a huge commitment, especially Twitter.
Enough talk about millennials. Let’s talk about Generation Z, loosely defined as anyone born since 1995. Are these younger counterparts of Gen Y really worth all the recent hype?
At one quarter of the population (and growing), Gen Z represents $44 billion in annual purchasing power in the US, according to a study by ad agency sparks & honey—which, for marketers, is definitely not something to ignore.
Regardless of whether Gen Z is your target audience, understanding this group’s social media habits—and how they differ from those of the much-touted millennial demographic—is essential to positioning your brand for long-term success. Here’s what you need to know to keep current.
Part of MasterCard's Priceless Cities branded content program.
There’s no such thing as a dumb question, so don’t be shy. Even the most experienced social media strategists return to the same basic issues. Whether you’re a novice or a seasoned vet, the answers to these common questions are a nice reminder to get back to the basics. To build the right following, you have to start with a solid foundation.
Your restaurant or bar has a social media presence even if you didn’t create it. Your customers are Tweeting, posting to Facebook, uploading Instagram photos, writing Foursquare Tips and publishing Yelp reviews. And now Google is even predicting how busy your restaurant or bar is at any given time using location data.
Whether your online presence is official or not, people are paying attention to it. Today more people are crowdsourcing opinions before making decisions—especially millennials, who are expected to inject an additional $6 billion into the restaurant industry in the years to come.
When you think of a coworking space, images of a buzzing office shared by tech startups come to mind. But freelancers, contractors and consultants are as entrepreneurial as any startup founder and want to carve out a place for themselves in this work environment too. These "solopreneurs" are looking to get out of the house and into a creative space with a solid community, perhaps even more than their empire-building counterparts.
However, the high cost and membership requirements of many popular coworking spaces can prevent solopreneurs from joining. And so the coffee shop circuit continues for remote workers and solitary creatives like authors, designers, developers and photographers.
Joker the dog loves to dive in and swim with his dolphin buddies. Gerald, a shy giraffe, learned to make friends with help from his goat pal, Eddie. And Miwa-chan the monkey always gets piggyback rides from his friend Uribo-a wild pig! These are 12 incredible tales of unlikely animal friendships. Perfect as an introduction to nonfiction, young readers will learn simple facts about animals and their behaviors.
70 million photos are posted to Instagram every day by 300 million monthly users, according to the photo-sharing app. That’s a lot of noise to cut through and a lot of competition to go up against. But with 2.5 billion likes daily, there is more than enough engagement to go around. You just need to find the perfect slice of the pie.
Instagram has been touted as the next big network for brands. The image-heavy, link-free feed is unique in some ways and the same in others. If your followers don’t engage with your content, they’re worth nothing to you—and that can be said about any social network, Instagram included. But there are some Instagram-specific tips for finding followers that care about your brand.
When the announcement came late last year that Instagram was now bigger than Twitter, as reported by CNBC, those who once scoffed at the photo-focused network started jumping on board. But as usual, there’s already another up-and-comer ready to take the spotlight: Snapchat.