Business & technology writer. Editor. Content strategist. I cover startups, branding, marketing, social media marketing, productivity, coworking, & travel. Also: Children's book author.
It didn't take long for Diana Rothschild to realize working from home with a newborn baby wasn't going to work.
"She cried when I was on an important call and the client asked, 'Do you have to go?' and I didn't have to," she says. Her mom was watching her daughter in the other room.
In order to be most productive, remote workers know that an "official” workspace is a worthy investment. The coworking space boom has made that choice a lot easier to make. But as a freelancer myself, I can’t commit to the idea of showing up to the same office every day. Isn’t avoiding monotony one of the reasons why I went into freelance in the first place?
Well, there’s good news for those who are looking for a dedicated workspace but who don’t want to stick with the same office day in and day out. A handful of "ClassPass for coworking apps" have arrived, providing remote workers with access to a plethora of shared workspaces at a monthly rate. Some are even more affordable than signing directly with a space. Commitment-phobes unite!
The No. 1 complaint from businesses new to social media is: “I just don’t have time.” What these people don’t realize is that social media doesn’t always require a huge commitment, especially Twitter.
When you think of a coworking space, images of a buzzing office shared by tech startups come to mind. But freelancers, contractors and consultants are as entrepreneurial as any startup founder and want to carve out a place for themselves in this work environment too. These "solopreneurs" are looking to get out of the house and into a creative space with a solid community, perhaps even more than their empire-building counterparts.
However, the high cost and membership requirements of many popular coworking spaces can prevent solopreneurs from joining. And so the coffee shop circuit continues for remote workers and solitary creatives like authors, designers, developers and photographers.
Call it a side business, a second shift, or a night job. For entrepreneurs with a typical nine to five — whether that's as a student or a full-time employee — moonlighting is a challenge. Not only are moonlighters launching a startup after traditional work hours and often on little sleep, but they're also building a dream without a dedicated office space.
Regardless of whether you're self-published or have a Big 5 publisher behind your book, all authors are doing the same thing: promoting themselves and their book. While marketing takes away time from what we authors do best — writing — it's a necessary evil.
Running a successful crowdfunding campaign feels a bit like winning the lottery. The results are all over the board: instant successes, slow and steady fundraisers, unfunded flops, and underdogs that rise to the challenge just in the knick of time. But all of these campaigns have one thing in common: Success or failure, they were learning experiences.
Freelancers, contractors and consultants know the drill: Order coffee, find a seat (hopefully with an outlet), dutifully carry your laptop to the bathroom with you, and then flee to the next coffee shop when Wi-Fi begins to cut out and/or someone annoying sits next to you. Repeat. It’s not a productive way to run a business. And yet it’s what most solopreneurs end up having to do.
Social media managers know what’s up — with thousands of fans on a Facebook Page, there’s bound to be at least one who ruins the fun for everyone. He shoots down every post, is the first to call out a typo, and loves incorporating profanities into even his most positive comments.
The stereotype: a flock of women enter the mall for a day of shopping and fitting room fun. Throughout the day, they piece together celeb-worthy looks inspired by their favorite trends found on Pinterest, purchase accessories they spotted on Polyvore, and Instagram their new style with a solid #selfie.
It takes a special kind of person to willingly take on the stressors that come with moonlighting. Those passionate enough to launch their startup after putting in their hours at a typical nine-to-five don’t often regret it — but they do have some tales to tell.
Admit it: you’ve thought of launching a crowdfunding campaign before. Especially when someone can raise $55,000 to make a potato salad. But it’s a lot easier said than done.
Zzz. Zzz. Zzz-zzz-zzz-zzz. That’s the sound of your phone buzzing over and over again when you get unexpectedly slapped onto a group text chain.
Everyone struggles with ‘techiquette’ on social media and email, but texting might be the area in which we lag most. Unfortunately, we can’t hit “hide” or “unsubscribe” on a group text chain. Regardless, someone needs to lay down the law. Because those group messages aren’t stopping anytime soon.
Whether your "baby" is your business, your offspring or both, these coworking spaces are working hard to help you succeed at home and on the job....