Business & technology writer. Editor. Content strategist. I cover startups, branding, marketing, social media marketing, productivity, coworking, & travel. Also: Children's book author.
Enough talk about millennials. Let’s talk about Generation Z, loosely defined as anyone born since 1995. Are these younger counterparts of Gen Y really worth all the recent hype?
At one quarter of the population (and growing), Gen Z represents $44 billion in annual purchasing power in the US, according to a study by ad agency sparks & honey—which, for marketers, is definitely not something to ignore.
Regardless of whether Gen Z is your target audience, understanding this group’s social media habits—and how they differ from those of the much-touted millennial demographic—is essential to positioning your brand for long-term success. Here’s what you need to know to keep current.
There’s no such thing as a dumb question, so don’t be shy. Even the most experienced social media strategists return to the same basic issues. Whether you’re a novice or a seasoned vet, the answers to these common questions are a nice reminder to get back to the basics. To build the right following, you have to start with a solid foundation.
Your restaurant or bar has a social media presence even if you didn’t create it. Your customers are Tweeting, posting to Facebook, uploading Instagram photos, writing Foursquare Tips and publishing Yelp reviews. And now Google is even predicting how busy your restaurant or bar is at any given time using location data.
Whether your online presence is official or not, people are paying attention to it. Today more people are crowdsourcing opinions before making decisions—especially millennials, who are expected to inject an additional $6 billion into the restaurant industry in the years to come.
Social media isn’t just about being social anymore—it’s also about selling.
The sales cycle is different for every business but there’s one obvious place social media can help and that’s in finding new leads and building trust. When you think about it, selling has always been social. Social media only makes it easier.
Networks like Twitter, Facebook and Linkedin increase your reach, create warm leads and allow you to directly engage with or target individuals. So while you may not close a deal via a 140-character Tweet, Twitter could be the vehicle that allows you to find and nurture a prospect.
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A social media audit allows you to review your social media presence, past performance and make educated decisions moving forward....